Users will soon have a updated setting that permits them to lessen the amount of artificial intelligence-produced content appearing in their timelines. This initiative comes as the platform revealed that it presently contains more than 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale release. This shift coincides with a increase in AI-generated material, fueled by new AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing content creators on another major platform only show content made by AI. A large amount of this output is deemed “AI slop”, a label for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers enjoy content made with AI tools, including AI artwork to science explainers, and we aim to provide users the option to adjust the amount of that, based on their own preferences,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its network identified as artificially created. Overall, over 100 million pieces of content are uploaded to the service every day, making AI content a minor percentage of its complete catalog.
How to Adjust Settings
Members will be capable of limit or boost the level of AI content they watch by using the “manage topic” setting in the application and picking “AI-generated content”. Further subjects that can already be controlled under the tool cover politics, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate creators to identify “realistic” artificially created content, and it prohibits dangerous fake videos of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
In addition, the platform will henceforth apply an artificially created watermark to content created with its built-in AI features, or identified by an cross-platform project for recognizing artificial media. This step is intended to deter users from trying to evade the labeling process.
Educational Initiatives
The company is furthermore establishing a $2m awareness program for specialists and institutions to develop educational content about using AI responsibly. This initiative will assist educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The platform has defended its safety measures, following debate over intentions to cut jobs for hundreds of review team members in the UK. The company is expected to cut hundreds of positions in its trust and safety department in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive stated that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most distressing content prior to it is viewed by staff. TikTok reported a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is making a difference process content quickly.”
